Just watched a news report about different ICANNs bidding on different ending domain name extensions.
I personally dont think this is going to go anywhere as per the report, there are many extensions out there that are not really used widely around the internet, such the .co .me .xxx and many more.
BBC:
The full list of submissions for new internet address endings has been published by the global organisation co-ordinating the expansion.
Requests to the Internet Corporation for Assigned Names and Numbers (Icann) include .porn, .ninja, and .ferrari.
The BBC was among the applicants, applying for .bbc as an alternative to .co.uk and .com.
The BBC’s Technology correspondent Rory Cellan-Jones asked bidders why they applied for their web address endings.